Marketing attribution that ties every enquiry to what caused it

What gets tracked

Every way somebody can reach you, connected to whatever brought them, and followed past the enquiry to what it became.

• Calls

  Numbers that report which campaign the caller came from, so the channel that produces the phone calls is not the one that looks worst on paper. In most service businesses it is the channel that produces the most revenue and the least visible data.

• Forms and messages

  Every submission carries its source through to wherever the lead lands, so the record of what caused it survives the handoff. This is where most tracking breaks: the data exists at the click and is gone by the time it matters.

• What the enquiry became

  Booked, showed, bought, and for how much. An enquiry count is not a result, and two channels producing the same number of leads routinely differ by a multiple in what those leads are worth.

One page, not a dashboard you have to remember to open

The report is one page and it answers three questions: what came in, what it cost, and what it turned into. It arrives rather than waiting to be visited. A dashboard nobody opens is a dashboard that does not exist, and the point of the whole system is that it does not need you to be watching it.

What this changes

It changes what happens when something stops working. Without it, a bad month is a discussion. With it, a bad month is a channel with a number next to it, and the campaign work in the same system gets rebuilt around what the number says rather than defended.